Wellness is a deeply personal journey that encompasses all aspects of our lives. Our mission is to enable wellness for all, based on core principles of inclusion, equity, and togetherness, so that we can all live longer and healthier lives. We are building a wellness ecosystem dedicated to sharing vetted, effective and personalized rituals and education in close partnership with AMEC, our Medical & Expert Council.
We support health practitioners and organizations that share our vision. We are proud to join forces as a Giving Back Partner to the SeekHer Foundation as they amplify advocacy for women’s health, research, and support for women changemakers who are making a difference in their local communities. We encourage you to join their Seek Her Circle
OUR FOUNDER’S STORY
Julia Stewart, the Founder and CEO of Alurx is on a mission – to enable wellness for all. As a member of Fortune magazine’s list of Top 50 Most Powerful Women in the U.S., Julia has built and grown successful brands for over 40 years. She has climbed the ladder up to executive leadership for companies like Taco Bell, Applebee’s, IHOP, and Dine Brands Global, Inc. Julia has always understood the benefits of maintaining a balance between body, mind, and spirit and holds this philosophy as the foundation of her endeavors.
In 2020, Julia launched Alurx to offer health-conscious individuals with a consistent, proven line of wellness-based solutions that can be personalized to match their goals. Its wellness information, advice, and products are developed and curated by the AMEC, Alurx Medical & Expert Council.
Julia is an active philanthropist, sponsoring organizations such as Lupus LA, Children’s Bureau, and is a founding member of Women’s Foodservice Forum. Julia also serves as an independent director for Avery Dennison (NYSE: AVY), Fogo de Chao’s Restaurants, and Bite Acquisition, Corp. (NYSE: BITE). Julia is also a sought-after speaker on leadership, brand development, team building, and growth management. Julia’s engagements include keynote speaker at the MEG Convention and at the Kona Ice and JVS Conventions; presenting the commencement address at USC Marshall School of Business; guest lecturer at the UCLA Anderson School of Management Leadership Series; keynote speaker at the International Franchise Association Conference and offering the commencement speech at the Culinary Institute of America. Julia shares her entrepreneurial journey in an exclusive interview with LATV and in various podcasts.
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Chief Marketing Officer
Virginie Descamps, Chief Marketing Officer at Alurx, Inc., is responsible for defining and executing brand design and management, marketing strategy, lead partnerships, retail activation and business development. Virginie brings 25 years of global brand management expertise across 60 different countries, covering product development, supply chain, revenue modeling, business planning, retailing, and distribution. Virginie has worked for influential brands such as Givenchy, Yves Saint Laurent, The Walt Disney Company, The Estée Lauder Companies, and Perricone MD.
Virginie joined Alurx in 2020 after meeting with the founder, Julia Stewart, and resonating with her values and wellness mission. Virginie follows strict daily wellness practices by making a conscious commitment to a healthy lifestyle with nutrition, physical and mental well-being, and social and environmental awareness.
Chief Technology Officer
Rob, CTO at Alurx, Inc., brings 25 years of experience leading Engineering teams and strategy, specializing in startup growth.
For Rob, the tech space provides constant opportunity to grow and innovate. A serial entrepreneur, he has become CTO, CEO, co-founder, startup mentor/advisor, sold a company, been on TV, co-authored a few patents, served as Chairman & member on a few Board of Directors and was a guest speaker at Harvard. His passion is to “work with amazing people to create transformative software solutions that have significant positive impact”.
Executive Assistant/Customer Service Manager
Rachel Clarkson, the Executive Assistant at Alurx, Inc., supports the C-level executives, internal and external colleagues and reports to founder Julia Stewart as her primary aid. She brings 20 years of multi-disciplinary executive assisting experience after serving in the publishing, printing, design, architecture, aerospace, and interior design industries throughout Los Angeles and the San Francisco Area.
Julia Stewart’s business savvy, enthusiasm, and vision for Alurx prompted Rachel to join a company dedicated to building something of value with the potential to positively impact others. Wellness for Rachel is about balance and the integration of body, mind, and spirit. She believes you don’t necessarily need to run a marathon to make a serious commitment to your health and well-being. Rachel maintains her positive and calm demeanor through daily meditation, Peloton classes, interior design projects, and deep interest in the healing arts.
Kathryn McAndrews, Marketing Consultant at Alurx, Inc., is responsible for managing consumer engagement, SMS, brand activations, and digital marketing. Kathryn brings 12 years of professional experience in the beauty and wellness industry in New York, San Francisco and Sydney, Australia, with brands such as The Estée Lauder Companies, Amorepacific and Perricone MD, but her enthusiasm for both spans her lifetime. Kathryn credits her boundless energy and overall demeanor with her consistent workout routine including boxing and skiing, and her extensive supplement routine, a habit that has greatly benefited from her joining the team at Alurx.
Kathryn joined Alurx in 2021 after learning about the opportunity from Virginie, her mentor, and meeting with the Founder, Julia Stewart, whose passion and forward thinking inspired her to take the next steps in her own wellness journey both figuratively and professionally.
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