VVS Jewelry Hip Hop Jewelry Cuban Link Chains Custom

VVS Jewelry is the top retailer of authentic hip hop jewelry. Our Cuban chains, custom name/photo chains and urban jewelry are worn by rappers and


VVS Jewelryis all about the culture. We live and breathe hip hop and our purpose is to share our passion for affordable hip hop jewelry with the world.

Here you’ll find only the dopest iced out jewelry, VVS diamond chains, urban clothing and more

Browse our vast collection of affordable gold chains for men, vvs watches and tennis bracelets

Free international shipping and easy returns!


Looking for the best and most authentic online hip hop jewelry store? We got everything you need.  Hip hop is an expression of rhythm that speaks from the soul.  Therefore, what you chose to wear is also a rhythm that should speak from your soul. So be seen and make it loud and proud!

Think about it for a sec…we’ve only got one life to live.  If you’re not spending your days satisfied with your image and how you want to present yourself to the world, you are wasting it.  Let us help you find all you need to express yourself and make your mark in the world.  You work hard.  So treat yourself and dive into what you really deserve and explore the most beautiful accessories we offer– fit for a king or queen.

Get the latest and greatest styles in our affordable one-stop hip hop accessory shop!  Find quality Cuban links, iced out bracelets, and endless amounts of bling including pendants, grillz, watches, rings, earrings, and so much more.  Our line includes products with 14k, 18k, and 24k gold so you can look your very best. Do you want the latest pair of sunglasses to go with any outfit? We’ve got you covered with our unique men’s and women’s frames.  We are always updating and growing our collection so you can trust that we carry the hottest styles you can get your hands on.

Be sure to check out our dope clothing line including hip hop design inspired hoodies, sweaters, and other accessories to keep you looking fresh everywhere you go.  Look good on the streets or up in the club.

You won’t find any other store like ours!  Why? Cuz we are all about style, and all about YOU.  In our eyes, that the perfect combination.  We value your time, and we promise we won’t waste a second of your time.

We pride ourselves in offering the best customer service that we can, so we can keep you satisfied.  Without our customers, we wouldn’t be as successful as we are today, and we want to keep it that way.  If you have any questions about any of our products, please do not hesitate to email us and we will get back to you as fast we can.  Got a suggestion for our website? Let’s hear it.  Unlike other hip hop jewelry websites, we are here for you 24/7!  Fashion may come and go, but excellent customer service never goes outta style!

We like to celebrate our success and offer sales as often as we can, so be sure to check our site frequently for amazing offers.  We always offer free shipping on orders over 75$.  The best part is we ship worldwide, so you can stay fly wherever you are—we come to you.

So whatever it is that you are looking for, we’ve got it.  Let us help you celebrate your one and wild life by expressing your passion for the hip hop lifestyle with the freshest designs and never-ending iced out collections.


If you are looking to invest in a timeless and classic jewelry piece that doesn’t go out of style, then a Tennis Chain is what you need. These chains are an incredibly great investment and an ideal gift that you can ever give to your loved ones or your partner. So read on below to learn all about these chains and how they work today.

What Are Tennis Chains?

A Tennis chain is a piece of jewelry that is made with either small diamonds or moissanite, which is a rare type of stone, ideal for these chains. The diamonds or stones are connected to one another through a thin metal chain and have a very stunning look. Now you may be confused as to how this chain acquired its name, well this is all because of Chris Evert, a professional tennis player who was very well known from 1972 to 1989. During one of her opening matches, a diamond bracelet that she was wearing broke and fell off due to the snapping of the clasp, and she stopped the match to look for it. Soon afterward, the jewelry industry named that bracelet the “Tennis Bracelet” and used that design to create “Tennis Chains” today.

This does not mean that these bracelets and chains are only designed for tennis players; everyone can wear them. They are classic, elegant, and give a bold touch to your outfits which makes them wearable and stunning to look at. If you want to add style and elegance to your look. These chains and bracelets can help you out.

Different Types Of Tennis Chains

When it comes to Tennis chain mens, there are many different styles you can choose from; some common styles include the following.

  • Round Tennis Chains

Round tennis chains are the most basic and common type of tennis chains present in the market today. You can get these in gold and silver both, depending on your style, and they are great for wear on an everyday basis. Also, both men and women can rock these chains, which makes them even more popular.

  • Blue Kyanite Diamond Chain

This tennis chain is one of the simplest and most delicate-looking chains present in the market. It comes in a silver-plated style and has a blue pendant added to it that completes the look. Sometimes manufacturers add in minimal diamonds that add extra glamour and style to the necklace.

  • Vintage Yellow Ruby Chain

If you are a fan of the vintage era of Audrey Hepburn and Marilyn Monroe, then this Vintage Yellow Ruby chain is what you need. This chain is filled with a vintage yellow vibe that will make you reminisce about the past times, and it comes with elegance and uniqueness, two in one. The chain is made with Italian gold and has diamonds hanging on it with precious gemstones.

  • White Glass Diamond Chain

Diamond chains can feature multiple stones or even a single stone that are attached to each other and encircle around your neck. Some of the diamond chain designs are very dainty, and this white glass diamond chain is one of them. This chain is made with white-colored diamonds that hang around a gold-plated chain to give a traditional yet stylish look.

  • Others

Apart from the four tennis chains mentioned above, there are other styles present in the market as well. These include Tennis chain chokers, diamond embossed circular chains, VVS diamond chains, moissanite tennis chain men, and diamonds with a gold chain. So you can choose from all these options and find a chain ideal for you.

How To Check The Quality Of Tennis Chain?

If you are buying gold or diamond jewelry for the first time, then the most important thing to focus on is the quality. Since tennis chains are made with small diamonds joined together, it is important that you find out the quality of the jewelry. Mentioned below are some tips through which you can do that, so read on below and find out:

  • Color

The most common feature through which you can assess the quality of the chain is by looking at the color of the diamonds present in it. An ideal color of the diamonds would be clear and white, but if you have customized it, then the color can be changed. If there is no customization, then make sure the diamonds are white in color for good quality.

  • Consistency

The next thing to look out for is the uniformity and consistency of the diamonds. Now the color of the chain does not matter, but the diamonds present around the chain should have the exact same color. This is because some cheap tennis chains come with patches of yellow and white diamonds mixed together, and this gives a very unpleasant look when you wear them. So if you are buying an expensive one, you need to make sure you are getting your money’s worth; this way, it will look elegant and will shine bright when you wear it.

  • Clarity

Another important factor for quality is the clarity of the diamond. Now for tennis chains, this can be slightly difficult to do so because the diamonds on them are very small; however, you can inspect them with a microscope if you want. You can also shop for a reliable place and trust the clarity without any inspection; this is what most people do. Keep in mind that the better the clarity of the diamond, the more shiny it will be.


Tennis chains are gorgeous and artistic pieces of jewelry that you can own and wear on different occasions. These chains go well with formal and casual wear, and you can wear them on a daily basis if you like. Moreover, the shine of these chains gives a very stylish look, and you can add a pendant to customize the chains as well. So if you are looking to make a good investment, these chains are the perfect buy.


Watches have been around for quite some time and are easy to style statement-piece that every man and woman love. Apart from being extremely stylish to wear, watches are very functional as well, and they let you keep track of your day and time. However, if you do not own a watch and want to buy one, then you should know everything about them. We have mentioned-below everything you need to learn about watches in order to buy your first one, so keep on reading.

Features To Look Out For When Buying A Watch

If you are ready to buy a watch, then you need to focus on the following features to make sure you get the right kind of watch.

  • Watch Movements

A watch movement refers to the mechanism that makes it tick. This is also called the caliber and is the watch’s tiny engine. With the help of this engine, the hands go around, and there are three types of movements.: quartz, mechanical and automatic.

Mechanical watches get powered through the mainspring, which in turn powers the gears and the balance wheel. To tighten the wheel, you simply have to twist the crown, and this cranks up the coils. Once you let go, the spring starts to unwind, causing the second hand on the watch to move. The longer the mainspring in the watch, the longer it will work before you wind it again.

The automatic movement is what most watch’s today make use of and are also called self-winding watches. They make use of kinetic energy from your wrist to make the watch move; there is a small weight called the rotor present inside the watch, and as your wrist moves, the mainspring gets winded up. With this mechanism, you do not have to wind your watch manually, and you can even place it in a watch winder so that it can get winded even when it is not on your wrist.

Quartz is the last type of watch movement, and these are battery-powered watches regulated with quartz, which is a small crystal. This crystal acts as a conductor between the electric circuit and battery, and it passes the electricity through the quartz that makes it vibrate. The vibration is then turned into a pulse that makes the second hand on the watch movement.

  • Watch Materials

When it comes to material, there are many different types present in the market. Watch cases can be made from stainless steel, ceramic, gold, titanium, and more. This is where personal choice comes into play, and you can choose the type of casing ideal for you. Stainless steel is very popular because it is durable, corrosion-resistant, and lightweight. All these qualities make it very comfortable to wear. Moreover, you can find it in both silver and gold-tone, and it isn’t very expensive either. So if you want to go for a safe option, stainless steel it is. You can also go for a gold option but these watches are difficult to pull-off so if you want a gold watch, make sure you wear it with confidence.

  • Watch Style

When buying a watch, you need to keep in mind the style you want. The style allows you to easily figure out when to wear the watch; for example, a dress watch is for a more formal occasion, whereas dive watches are for divers. The style gives the watch a purpose, but that does not mean that you cannot wear a dive watch to a formal occasion. It simply means that the dive watch has functions that a diver may make use of, such as water-resistant ability, a luminous dial for underwater reading, etc. On the other hand, dress watches have a sophisticated touch that makes them suitable for formal wear. You can also get smartwatches, tactical watches, digital watches, racing watches, aviator watches, and field watches, depending on your need, profession, and style.

  • Price Range

When buying a watch, you need to keep your price range in mind. Watches can be very expensive depending on their movement, cases, and brand. It is a smart idea to stay within your budget when you are buying a watch for the first time. However, if you have money to spend and you want to buy a good timeless watch, then you can go for high-end brands. You can also bling your watch with diamonds and give it a hip-hop touch.

  • Straps

Straps are the finishing touch provided to your watch, and it is the perfect closure your watch needs. Some watches have a single strap present, whereas some allow you to alter it depending on the occasion. The most common type of strap is the stainless steel strap which is similar to a metal bracelet and is made from steel, titanium, or gold. This strap is very elegant and durable due to its corrosion-resistant nature. Another common type of strap is the leather strap which gives a casual yet elegant look. Leather straps look good on all watches and make them perfect for formal and informal wear.

One strap that is inexpensive and very long-lasting is the NATO strap. This strap was made by the British Military of Defence, and it attaches to your watch’s lug bars separately. It ensures additional security if the bar breaks and snugly sits on your wrist, providing a great look. Some other strap options include rubber strap and bund strap, and depending on your preference, you can pick the one you like most.


Buying a watch for the first time can be a tricky decision since there are so many options for you to choose from. However, it is a smart idea to start from the style of the watch; this allows you to narrow things down. So, for example, if you want a watch for the gym so that you can track your steps, heartbeat, etc., a smartwatch is what you need. Once this is decided, you can move forward with the straps, casing, and other features depending on your personal preference. So enjoy shopping for your watch and make the right decision today!


If you have any questions about our items or would like more information on your order, please use the form below to get a in touch. We usually respond within a few hours.
Should you wish to speak to someone directly, you may call us toll free at 1-855-638-7644.
Please note our phone support hours are between 10 am – 4 pm EST Monday – Saturday
If we’re unable to receive your call, please record your message and we will return your call the following business day.
We can also be reached at sales@vvsjewelry.com
VVS Jewelry is located in Canada and we ship worldwide.

Hi all! Feel free to reach out to ask any questions or let us know if you have any issues. We will reply in a timely manner of 1-3 business days. Stay cozy 😊

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